Why Our Tags Work

Our tags aren’t just a product - they’re a support system.

They were created out of real, lived experience.  Born from the desire to help make everyday life a little easier, calmer, and more accessible for those who find communication tricky. Whether you’re supporting a child, teen, or adult, these tags are here to provide clear, confident ways to express needs, feelings, and routines.

Simple, Visual Communication

Each tag features an easy-to-understand visual, designed to reduce frustration and ease communication. When words are hard to find - whether due to autism, anxiety, being non-speaking, or sensory overwhelm - visual prompts can offer a much-needed lifeline to express what’s needed.

Inclusive by Design

These tags are made for anyone who benefits from visual support - not just young children. We’ve seen them used by autistic teens, adults with learning disabilities, and even in professional care settings. They're versatile, adaptable, and created to suit different routines and environments.

Built for Real Life

Durable, wipe-clean, and lightweight - these tags are made to be used, not just admired. Whether clipped to a lanyard, attached to a bag, or used on a communication board, they’re tough enough to keep up with daily life and gentle enough for sensitive hands.

Designed With Care

This all started as a way to support my own autistic son. Every tag design is personal - tried, tested, and refined based on real moments and real feedback from families, teachers, and professionals. What began as a family solution is now helping hundreds of others feel seen, heard, and understood.

Personalised to Your Needs

No two people communicate in the exact same way, so we offer a growing range of tags to suit a wide variety of needs. Whether it’s for managing emotions, building independence, easing transitions, or just having a voice in busy moments - there’s a tag (or a full set) to support the journey.

Real Tools. Real Impact.

We’ve seen firsthand how these little tags can make a big difference - easing meltdowns, giving reassurance, helping people advocate for themselves, and creating calm in the chaos.

Whether you're just starting out or adding to an existing toolkit, our tags are here to help you support meaningful, everyday communication - one small visual at a time.